![]() and grew modestly throughout the Cyber 5 weekend to an average of 29% on Cyber Monday, according to data from Salesforce. merchants on Salesforce Inc.’s ecommerce platform started at 28% on Thanksgiving in the U.S. The top 50 retailers’ median percentage discount was 50% for the 32 retailers with one major discount figure advertised, according to Digital Commerce 360 site visits.īeyond the top 50, the average discount rate for U.S. “When they get there, they want the sharpest deal to be present no matter if it’s ahead of the holiday weekend or during.” ![]() It’s more about timing on the part of the shopper,” says Lauren Freedman, consumer insights analyst at Digital Commerce 360. “Most retailers are aware that the shopper is savvy and offering discounts throughout the year. 17) upped its discount from 10-25% off to up to 50% off products. 40) changed its promotion from $50 off $200 to up to 75% off products. 44) increased its promotions to 50% off merchandise on Cyber Monday from 30% off on Nov. ![]() But only a few retailers changed their type of promotions from the previous week: Winter wear retailer The North Face (owned by VF Corp., No. Many retailers specifically called out Cyber Monday, while others emphasized their continued sales events. B2B Weekly Infographic: 2022 digital salesīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference
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